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Title: Tipotudás
Author: Ármeán Otília
Publisher: Scientia Kiadó, Kolozsvár
ISBN: 978-606-9750-07-0 (606-9750-07-1)
Date of publication: 2018-02-25
Number of pages: 170
Series: Lecture Notes
Field of Science: Social Sciences
Weight: 0,29 kg.

Price: 42,00 RON, 3.280,00 HUF
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Tipotudás [Introduction to Typography]

Even if new media transforms the typographical conventions of the book, the perception modes of a text and the reading habits, basic rules such as information systematization or principles of highlighting certain types of information remain unchanged. Studying typography is of great use to all those who use text editing, desktop publishing softwares and publish texts for a broad audience. The book provides basic knowledge about character types, writing styles, symmetrical and asymmetrical layouts, role of images in publications, but also raises questions about the appropriate use of typographic possibilities, emphasizes the typographic significance and semiotics, and brings many illustrations as examples. The purpose is to provide a typographical literacy to improve the quality of publications (and customer – graphic designer communication).

Scientia Publishing House


Scientia Publishing House

Established in the year 2001, the Cluj-Napoca-based Scientia Publishing House is the publisher of Sapientia Hungarian University of Transylvania. The Publisher’s scope of activity is in line with the mission as well as the educational and scientific development strategy.


Scientia Publishing House

Str. Matei Corvin nr. 4, 400112 Cluj-Napoca, jud. Cluj, România
Tel: 0040-364-401454


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