Scientia Publishing House – Sapientia Hungarian University of Transylvania

Tipotudás [Introduction to Typography]

Even if new media transforms the typographical conventions of the book, the perception modes of a text and the reading habits, basic rules such as information systematization or principles of highlighting certain types of information remain unchanged. Studying typography is of great use to all those who use text editing, desktop publishing softwares and publish texts for a broad audience. The book provides basic knowledge about character types, writing styles, symmetrical and asymmetrical layouts, role of images in publications, but also raises questions about the appropriate use of typographic possibilities, emphasizes the typographic significance and semiotics, and brings many illustrations as examples. The purpose is to provide a typographical literacy to improve the quality of publications (and customer – graphic designer communication).